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A general theory of business marketing : R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure
Hunt, Shelby D. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 283-293
Persistent link: https://www.econbiz.de/10009766137
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A general theory of business marketing: R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure
Hunt, Shelby D. - In: Industrial marketing management : the international … 42 (2013) 3, pp. 283-293
Persistent link: https://www.econbiz.de/10010119716
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Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory
Wittmann, C.Michael; Hunt, Shelby D.; Arnett, Dennis B. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 743-756
Persistent link: https://www.econbiz.de/10008317130
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Explaining alliance success: competences, resources, relational factors, and resource-advantage theory
Wittmann, C. Michael; Hunt, Shelby D.; Arnett, Dennis B. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 743-756
Persistent link: https://www.econbiz.de/10003893182
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Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.; Madhavaram, Sreedhar - In: Industrial marketing management : the international … 89 (2020), pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
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Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory
Wittmann, C. Michael; Hunt, Shelby D.; Arnett, Dennis B. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 743-757
Persistent link: https://www.econbiz.de/10008894862