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Triangulation in industrial qualitative case study research : widening the scope
Farquhar, Jillian Dawes; Michels, Nicolette; Robson, Julie - In: Industrial marketing management : the international … 87 (2020), pp. 160-170
Persistent link: https://www.econbiz.de/10012285148
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Practice theory and the study of interaction in business relationships : some methodological implications
La Rocca, Antonella; Hoholm, Thomas; Mørk, Bjørn Erik - In: Industrial marketing management : the international … 60 (2017), pp. 187-195
Persistent link: https://www.econbiz.de/10011672099
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What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.; Malshe, Avinash; Fisher, Gregory J. - In: Industrial marketing management : the international … 84 (2020), pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
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Strategic and operational alignment of sales-marketing interfaces : dual paths within an SME configuration
Malshe, Avinash; Friend, Scott B.; Khatib, Jamal A. al-; … - In: Industrial marketing management : the international … 66 (2017), pp. 145-158
Persistent link: https://www.econbiz.de/10011776011
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Value capture mechanisms in publicly funded research
O'Kane, Conor; Zhang, Jing A.; Cunningham, James; … - In: Industrial marketing management : the international … 90 (2020), pp. 400-416
Persistent link: https://www.econbiz.de/10012372699
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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Understanding demand and supply paradoxes and their role in business-to-business firms
Gölgeci, Ismail; Karakas, Fahri; Tatoğlu, Ekrem - In: Industrial marketing management : the international … 76 (2019), pp. 169-180
Persistent link: https://www.econbiz.de/10011990752
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Why are you really losing sales opportunities? : a buyers' perspective on the determinants of key account sales failures
Friend, Scott B.; Curasi, Carolyn Folkman; Boles, James S. - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1124-1135
Persistent link: https://www.econbiz.de/10010439596
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Supplier adaptation : a qualitative investigation of customer and supplier perspectives
Murfield, Monique L. Ueltschy; Esper, Terry L. - In: Industrial marketing management : the international … 59 (2016), pp. 96-106
Persistent link: https://www.econbiz.de/10011622822
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Addressing the "Qualitative" in fuzzy set Qualitative Comparative Analysis : the Generic Membership Evaluation Template
Tóth, Zsófia; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 63 (2017), pp. 192-204
Persistent link: https://www.econbiz.de/10011730166