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Sense-making and management in business networks : some observations, considerations, and a research agenda
Henneberg, Stephan C.; Naudé, Peter; Mouzas, Stefanos - In: Industrial marketing management : the international … 39 (2010) 3, pp. 355-360
Persistent link: https://www.econbiz.de/10003976386
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What factors influence buying center brand sensitivity?
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: Industrial marketing management : the international … 41 (2012) 3, pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
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Managing meaning in complex business networks
Cederlund, Cecilia - In: Industrial marketing management : the international … 48 (2015), pp. 89-100
Persistent link: https://www.econbiz.de/10011345772
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Managing the challenges of business-to-business open innovation in complex projects : a multi-stage process model
Gurca, Andrei; Bagherzadeh, Mehdi; Markovic, Stefan; … - In: Industrial marketing management : the international … 94 (2021), pp. 202-215
Persistent link: https://www.econbiz.de/10012513161
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Capability management control and salesperson turnover : a double-edged sword in a product complexity scenario
Bande, Belén; Kimura, Takuma; Fernández-Ferrín, Pilar; … - In: Industrial marketing management : the international … 96 (2021), pp. 100-112
Persistent link: https://www.econbiz.de/10013194570
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Understanding network picture complexity : an empirical analysis of contextual factors
Ramos, Carla; Henneberg, Stephan; Naudé, Peter - In: Industrial marketing management : the international … 41 (2012) 6, pp. 951-972
Persistent link: https://www.econbiz.de/10009656733
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B2B relationship management in complex product systems (CoPS)
Appio, Francesco Paolo; Lacoste, Sylvie - In: Industrial marketing management : the international … 79 (2019), pp. 53-57
Persistent link: https://www.econbiz.de/10012064168
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Stakeholder management in complex product systems : practices and rationales for engagement and disengagement
Lehtinen, Jere; Aaltonen, Kirsi; Rajala, Risto - In: Industrial marketing management : the international … 79 (2019), pp. 58-70
Persistent link: https://www.econbiz.de/10012064173
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Achieving requisite variety in modeling firms' strategy heterogeneities : explaining paradoxical firm-market performances
Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 65 (2017), pp. 100-128
Persistent link: https://www.econbiz.de/10011774981
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Multiple channel complexity : conceptualization and measurement
Eyuboglu, Nermin; Kabadayi, Sertan; Buja, Andreas - In: Industrial marketing management : the international … 65 (2017), pp. 194-205
Persistent link: https://www.econbiz.de/10011775027