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Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed (contributor) - 2008
Persistent link: https://www.econbiz.de/10003640064
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Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed - In: Industrial marketing management : the international … 37 (2008) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10003650224
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Outsourcing, performance, and the role of e-commerce : a dynamic perspective
Kotabe, Masaaki; Mol, Michael J.; Murray, Janet Y. - In: Industrial marketing management : the international … 37 (2008) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10003650408
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E-relationships for e-readiness : culture and corruption in international e-B2B
Berthon, Pierre R.; Pitt, Leyland F.; Berthon, Jean-Paul; … - In: Industrial marketing management : the international … 37 (2008) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10003650451
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The impact of e-business infusion on channel coordination, conflict and reseller performance
Osmonbekov, Talai; Bello, Daniel C.; Gilliland, David I. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 778-784
Persistent link: https://www.econbiz.de/10003893189
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Towards a typology of transparency for marketing management research
Hultman, Jens; Axelsson, Björn - In: Industrial marketing management : the international … 36 (2007) 5, pp. 627-635
Persistent link: https://www.econbiz.de/10003483591
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Internet integration into the industrial selling process: a step-by-step approach
Long, Mary M.; Tellefsen, Thomas; Lichtenthal, J. David - In: Industrial marketing management : the international … 36 (2007) 5, pp. 676-689
Persistent link: https://www.econbiz.de/10003483621
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Integrating information technology and marketing : an examination of the drivers and outcomes of e-Marketing capability
Trainor, Kevin J.; Rapp, Adam; Beitelspacher, Lauren Skinner - In: Industrial marketing management : the international … 40 (2011) 1, pp. 162-174
Persistent link: https://www.econbiz.de/10008907879
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How buyer's expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
Rao, S. Subba; Truong, Dothang; Senecal, Sylvain; Le, … - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1035-1045
Persistent link: https://www.econbiz.de/10003555800
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Unmet adoption expectation as the key to e-marketplace failure : a case of Taiwan's steel industry
Tao, Yu-Hui; Chen, Chia-Ping; Chang, Chia-Ren - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1057-1067
Persistent link: https://www.econbiz.de/10003555939