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Building industrial brand equity on resource advantage
Wang, Yong Jian; Capon, Noel; Wang, Valerie Lynette; … - In: Industrial marketing management : the international … 72 (2018), pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
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Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe; Andreini, Daniela; Bergamschi, Mara; … - In: Industrial marketing management : the international … 53 (2016), pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick; Röth, Tobias; Meissner, Svenja - In: Industrial marketing management : the international … 83 (2019), pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
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Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun; Huang, Haiyang; Wu, Wanying - In: Industrial marketing management : the international … 72 (2018), pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail; Malagueno, Ricardo; Fearne, Andrew P. - In: Industrial marketing management : the international … 95 (2021), pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
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Investigating relationship types for creating brand value for resellers
Gupta, Suraksha; Foroudi, Pantea; Yen, Dorothy - In: Industrial marketing management : the international … 72 (2018), pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang; Fang, Dalu; Yang, Xiaotong; Zhang, Xubing - In: Industrial marketing management : the international … 72 (2018), pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
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Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi; Wang, Yun; Rod, Michel; Ji, Shaobo - In: Industrial marketing management : the international … 99 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10013206382