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Behind the scenes of digital servitization : actualizing IoT-enabled affordances
Naik, Parikshit; Schroeder, Andreas; Kapoor, Kawaljeet Kaur - In: Industrial marketing management : the international … 89 (2020), pp. 232-244
Persistent link: https://www.econbiz.de/10012290049
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Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco; Gebauer, Heiko - In: Industrial marketing management : the international … 89 (2020), pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
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Buyers apping? : determinants of current and future use of sellers' business-to-business mobile apps
Swani, Kunal; Jeyaraj, Anand - In: Industrial marketing management : the international … 107 (2022), pp. 276-286
Persistent link: https://www.econbiz.de/10014230699
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Product biographies in servitization and the circular economy
Spring, Martin; Araujo, Luis - In: Industrial marketing management : the international … 60 (2017), pp. 126-137
Persistent link: https://www.econbiz.de/10011672079
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The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco; Agostini, Lara; Grandinetti, Roberto; … - In: Industrial marketing management : the international … 103 (2022), pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
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How transitioning to Industry 4.0 promotes circular product lifetimes
Ertz, Myriam; Sun, Shouheng; Boily, E.; Kubiat, P.; … - In: Industrial marketing management : the international … 101 (2022), pp. 125-140
Persistent link: https://www.econbiz.de/10013197747
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How institutional pressures and systems characteristics shape customer acceptance of smart product-service systems
Kropp, Eva; Totzek, Dirk - In: Industrial marketing management : the international … 91 (2020), pp. 468-482
Persistent link: https://www.econbiz.de/10012422306
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Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul; Akhtar, Pervaiz; Dani, Samir - In: Industrial marketing management : the international … 90 (2020), pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
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The roles of internet of things technology in enabling servitized business models : a systematic literature review
Suppatvech, Chutikarn; Godsell, Janet; Day, Steven - In: Industrial marketing management : the international … 82 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012127980
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Industrial Internet of Things business models in the machine-to-machine context
Leminen, Seppo; Rajahonka, Mervi; Wendelin, Robert; … - In: Industrial marketing management : the international … 84 (2020), pp. 298-311
Persistent link: https://www.econbiz.de/10012162597