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Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.; Krush, Michael T.; Agnihotri, Raj; … - In: Industrial marketing management : the international … 90 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
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Exploring the roles of university spin-offs in business networks
Aaboen, Lisa; Laage-Hellman, Jens; Lind, Frida; Öberg, … - In: Industrial marketing management : the international … 59 (2016), pp. 157-166
Persistent link: https://www.econbiz.de/10011622902
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How businesses should govern knowledge-intensive collaborations with universities : an empirical investigation of university professors
Clauß, Thomas; Kesting, Tobias - In: Industrial marketing management : the international … 62 (2017), pp. 185-198
Persistent link: https://www.econbiz.de/10011707117
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Understanding salespeople's learning experiences through blogging : a social learning approach
Rollins, Minna; Nickell, David; Wei, Jack - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1063-1069
Persistent link: https://www.econbiz.de/10010410584
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Perspectives on social media ant its use by key account managers
Lacoste, Sylvie - In: Industrial marketing management : the international … 54 (2016), pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
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Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Industrial marketing management : the international … 101 (2022), pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
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Entrepreneurial orientation and firm performance : the role of knowledge creation process
Li, Yong-Hui; Huang, Jing-Wen; Tsai, Ming-Tien - In: Industrial marketing management : the international … 38 (2009) 4, pp. 440-449
Persistent link: https://www.econbiz.de/10003865362
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Industrial marketing firms and knowledge transfer : toward a basic typology of community structures
Mudambi, Susan M.; Oliva, Terence A.; Thomas, Ellen F. - In: Industrial marketing management : the international … 38 (2009) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10003848005
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Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter; Henneberg, Stephan; Zolkiewski, Judy; … - In: Industrial marketing management : the international … 38 (2009) 5, pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
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Mapping the values in B2B relationships : a systemic, knowledge-based perspective
Powell, J. H.; Swart, J. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 437-449
Persistent link: https://www.econbiz.de/10003976498