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Prototyping, experimentation, and piloting in the business model context
Geissdoerfer, Martin; Savaget, Paulo; Bocken, Nancy; … - In: Industrial marketing management : the international … 102 (2022), pp. 564-575
Persistent link: https://www.econbiz.de/10013259141
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Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar; Dost, Florian; Schönhoff, Alejandro-Marcel - In: Industrial marketing management : the international … 47 (2015), pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
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Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.; Riley, Debra; Singh, Jaywant - In: Industrial marketing management : the international … 43 (2014) 2, pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
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Dark side of reciprocity norm : ethical compromise in business exchanges
Tangpong, Chanchai; Li, Jin; Hung, Kuo-Ting - In: Industrial marketing management : the international … 55 (2016), pp. 83-96
Persistent link: https://www.econbiz.de/10011503618
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Who's acquiring whom? : experimental evidence of firm size effect on B2B mergers and marketing/sales task
Oh, Joon-hee; Peters, Linda D.; Johnston, Wesley J. - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1035-1044
Persistent link: https://www.econbiz.de/10010410592
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How to design good experiments in marketing : types, examples, and methods
Viglia, Giampaolo; Zaefarian, Ghasem; Ulqinaku, Aulona - In: Industrial marketing management : the international … 98 (2021), pp. 193-206
Persistent link: https://www.econbiz.de/10013206354
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Business solutions as market signals that facilitate product sales
Zimmer, Marcus; Salonen, Anna; Wangenheim, Florian von - In: Industrial marketing management : the international … 91 (2020), pp. 30-40
Persistent link: https://www.econbiz.de/10012421602
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Always play against par? : the effect of inter-team coopetition on individual team productivity
An, David; Kreutzer, Markus; Heidenreich, Sven - In: Industrial marketing management : the international … 90 (2020), pp. 155-169
Persistent link: https://www.econbiz.de/10012322016
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Data and resource maximization in business-to-business marketing experiments : methodological insights from data partitioning
Lim, Weng Marc; Ahmed, Pervaiz K.; Ali, M. Yunus - In: Industrial marketing management : the international … 76 (2019), pp. 136-143
Persistent link: https://www.econbiz.de/10011990747
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Breaching relational obligations in a buyer-supplier relationship : feelings of violation, fairness perceptions and supplier switching
Blessley, Misty; Mir, Saif; Zacharia, Zach; Aloysius, John - In: Industrial marketing management : the international … 74 (2018), pp. 215-226
Persistent link: https://www.econbiz.de/10011942331