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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of economic behavior & organization : JEBO
1,545
Research policy : policy, management and economic studies of science, technology and innovation
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Technological forecasting & social change : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Journal of behavioral and experimental economics
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Discussion paper
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International journal of innovation management
545
Economics letters
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Journal of economic psychology : research in economic psychology and behavioral economics
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CESifo Working Paper
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MPRA Paper
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Economics of innovation and new technology
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International journal of technology management : IJTM
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European economic review : EER
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Industry and innovation
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Journal of open innovation : technology, market, and complexity
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ECONIS (ZBW)
393
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1
Prototyping, experimentation, and piloting in the business model context
Geissdoerfer, Martin
;
Savaget, Paulo
;
Bocken, Nancy
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 564-575
Persistent link: https://www.econbiz.de/10013259141
Saved in:
2
Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based
experiment
in a B2B setting
Geiger, Ingmar
;
Dost, Florian
;
Schönhoff, Alejandro-Marcel
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
Saved in:
3
Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.
;
Riley, Debra
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
43
(
2014
)
2
,
pp. 322-334
Persistent link: https://www.econbiz.de/10010364517
Saved in:
4
Dark side of reciprocity norm : ethical compromise in business exchanges
Tangpong, Chanchai
;
Li, Jin
;
Hung, Kuo-Ting
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 83-96
Persistent link: https://www.econbiz.de/10011503618
Saved in:
5
Who's acquiring whom? : experimental evidence of firm size effect on B2B mergers and marketing/sales task
Oh, Joon-hee
;
Peters, Linda D.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1035-1044
Persistent link: https://www.econbiz.de/10010410592
Saved in:
6
How to design good experiments in marketing : types, examples, and methods
Viglia, Giampaolo
;
Zaefarian, Ghasem
;
Ulqinaku, Aulona
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 193-206
Persistent link: https://www.econbiz.de/10013206354
Saved in:
7
Business solutions as market signals that facilitate product sales
Zimmer, Marcus
;
Salonen, Anna
;
Wangenheim, Florian von
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 30-40
Persistent link: https://www.econbiz.de/10012421602
Saved in:
8
Always play against par? : the effect of inter-team coopetition on individual team productivity
An, David
;
Kreutzer, Markus
;
Heidenreich, Sven
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 155-169
Persistent link: https://www.econbiz.de/10012322016
Saved in:
9
Data and resource maximization in business-to-business marketing experiments : methodological insights from data partitioning
Lim, Weng Marc
;
Ahmed, Pervaiz K.
;
Ali, M. Yunus
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 136-143
Persistent link: https://www.econbiz.de/10011990747
Saved in:
10
Breaching relational obligations in a buyer-supplier relationship : feelings of violation, fairness perceptions and supplier switching
Blessley, Misty
;
Mir, Saif
;
Zacharia, Zach
;
Aloysius, John
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 215-226
Persistent link: https://www.econbiz.de/10011942331
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