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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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Business models : impact on business markets and opportunities for marketing research
Ehret, Michael; Kashyap, Vishal; Wirtz, Jochen - In: Industrial marketing management : the international … 42 (2013) 5, pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
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Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan; Jaakkola, Elina; Lindgreen, Adam; Di … - In: Industrial marketing management : the international … 93 (2021), pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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Marketing research in medium-sized UK and US firms
Schlegelmilch, Bodo B. - In: Industrial marketing management : the international … 15 (1986) 3, pp. 177-182
Persistent link: https://www.econbiz.de/10001027942
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Toward an agent-system contingency theory for behavioral supply chain and industrial marketing research
Tangpong, Chanchai; Hung, Kuo-Ting; Li, Jin - In: Industrial marketing management : the international … 83 (2019), pp. 134-147
Persistent link: https://www.econbiz.de/10012146618
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Actionable marketing knowledge : a close reading of representation, knowledge and action in market research
Diaz Ruiz, Carlos; Holmlund, Maria - In: Industrial marketing management : the international … 66 (2017), pp. 172-180
Persistent link: https://www.econbiz.de/10011776008
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Unit pricing and its implications for B2B marketing research
Johnston, Wesley J.; Mora Cortez, Roberto - In: Industrial marketing management : the international … 69 (2018), pp. 32-39
Persistent link: https://www.econbiz.de/10011822282
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Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
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The interplay between outbound team strategy and market information processing in the course of "really new" NPD projects
Smits, Armand; Kok, Robert A. W. - In: Industrial marketing management : the international … 41 (2012) 5, pp. 759-769
Persistent link: https://www.econbiz.de/10009656261