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Sales force automation systems : an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George; Fletcher, Keith; Donaldson, Bill; Lee, … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 992-1004
Persistent link: https://www.econbiz.de/10003793448
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Exploratory navigation and salesperson performance : investigating selected antecedents and boundary conditions in high-technology and financial services contexts
Plouffe, Christopher R.; Sridharan, Srinivas; Barclay, … - In: Industrial marketing management : the international … 39 (2010) 4, pp. 538-550
Persistent link: https://www.econbiz.de/10003983982
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Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar; Akareem, Husain Salilul; … - In: Industrial marketing management : the international … 119 (2024), pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
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The impact of relational versus technological resources on e-loyalty : a comparative study between local, national and foreign branded banks
Kingshott, Russel P. J.; Sharma, Piyush; Chung, Henry F. L. - In: Industrial marketing management : the international … 72 (2018), pp. 48-58
Persistent link: https://www.econbiz.de/10011887283
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Managing customer relationships: account manager turnover and effective account management
Madill, Judith J.; Haines, George H.; Riding, Allan L. - In: Industrial marketing management : the international … 36 (2007) 2, pp. 241-248
Persistent link: https://www.econbiz.de/10003432089
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Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.; Wang, Weisha; Wang, Zi; Yang, Ying - In: Industrial marketing management : the international … 116 (2024), pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
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Keys to new product success and failure
Link, Peter L. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 109-118
Persistent link: https://www.econbiz.de/10001047531
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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New product adoption by the buying organization : who are the real influencers?
Berkowitz, Marvin - In: Industrial marketing management : the international … 15 (1986) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10001027954
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Overall corporate strategies for new product programs
Cooper, Robert G. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 174-193
Persistent link: https://www.econbiz.de/10001027969