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Marketing solutions in accordance with the S-D logic : co-creating value with customer network actors
Cova, Bernard; Salle, Robert - In: Industrial marketing management : the international … 37 (2008) 3, pp. 270-277
Persistent link: https://www.econbiz.de/10003713060
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Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko - In: Industrial marketing management : the international … 37 (2008) 3, pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
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Korean economic growth and marketing practice progress : a role model for economic growth of developing countries
Lee, Jinyong; LaPlaca, Peter; Rassekh, Farhad - In: Industrial marketing management : the international … 37 (2008) 7, pp. 753-757
Persistent link: https://www.econbiz.de/10003781746
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Differential effects of determinants on multi-dimensions of trade show performance : by three stages of pre-show, at-show, and post-show activities
Lee, Chang Hyun; Kim, Sang Yong - In: Industrial marketing management : the international … 37 (2008) 7, pp. 784-796
Persistent link: https://www.econbiz.de/10003781777
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Identifying buying influences for a professional service : implications for marketing efforts
Lynn, Susan A. - In: Industrial marketing management : the international … 16 (1987) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10001047530
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The curvilinear relationships between responsive and proactive market orientations and new product performance : a contingent link
Tsai, Kuen-hung; Chou, Christine; Kuo, Jyh-huei - In: Industrial marketing management : the international … 37 (2008) 8, pp. 884-894
Persistent link: https://www.econbiz.de/10003793429
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Pharmaceutical marketing through the customer portfolio : institutional influence and adaption
Lukkari, Pirjo; Parvinen, Petri - In: Industrial marketing management : the international … 37 (2008) 8, pp. 965-976
Persistent link: https://www.econbiz.de/10003793442
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Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet; O'Cass, Aron - In: Industrial marketing management : the international … 38 (2009) 1, pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
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Applying knowledge management to project marketing in a demanding technology transfer project : convincing the industrial customer over the knowledge gap
Lehtimäki, Tuula; Simula, Henry; Salo, Jari - In: Industrial marketing management : the international … 38 (2009) 2, pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
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Broadening the scope of the resource-based view in marketing: the contingency role of institutional factors
Auh, Seigyoung; Menguc, Bulent - In: Industrial marketing management : the international … 38 (2009) 7, pp. 757-768
Persistent link: https://www.econbiz.de/10003893183