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Can customer loyalty to a salesperson be harmful? : examining customer perceptions of salesperson emotional labor strategies post ethical transgressions
Chaker, Nawar N.; Beeler, Lisa L.; Delpechitre, Duleep - In: Industrial marketing management : the international … 96 (2021), pp. 238-253
Persistent link: https://www.econbiz.de/10013194581
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Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de; Coussement, Kristof; Verbeke, Wouter; … - In: Industrial marketing management : the international … 99 (2021), pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
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Understanding the role of service innovation behavior on business customer performance and loyalty
Woo, Heeseok; Kim, Sang Jin; Wang, Huanzhang - In: Industrial marketing management : the international … 93 (2021), pp. 41-51
Persistent link: https://www.econbiz.de/10012501935
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Customer retention : a source of value for serial acquirers
Degbey, William Y. - In: Industrial marketing management : the international … 46 (2015), pp. 11-23
Persistent link: https://www.econbiz.de/10011286983
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Key account relationships : an exploratory inquiry of customer-based evaluations
Friend, Scott B.; Johnson, Jeff S. - In: Industrial marketing management : the international … 43 (2014) 4, pp. 642-658
Persistent link: https://www.econbiz.de/10010386437
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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Initiation of business relationships in service-dominant settings
Edvardsson, Bo; Holmlund, Maria; Strandvik, Tore - In: Industrial marketing management : the international … 37 (2008) 3, pp. 339-350
Persistent link: https://www.econbiz.de/10003713319
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Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond; Kim, Kyung Hoon; Ko, Eunju; … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
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The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong; Park, Seong Yong; Baek, Ingee; Lee, Chun-Seon - In: Industrial marketing management : the international … 37 (2008) 7, pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
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Is customer loyalty vulnerability-based? : an empirical study of a Chinese capital-intensive manufacturing industry
Wong, Yiu-hing; Chan, Ricky Y. K.; Ngai, E. W. T.; … - In: Industrial marketing management : the international … 38 (2009) 1, pp. 83-93
Persistent link: https://www.econbiz.de/10003810425