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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
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Leveraging value in multi-stakeholder innovation networks : a process framework for value co-creation and capture
Reypens, Charlotte; Lievens, Annouk; Blazevic, Vera - In: Industrial marketing management : the international … 56 (2016), pp. 40-50
Persistent link: https://www.econbiz.de/10011531228
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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A service design perspective on the stakeholder engagement journey during B2B innovation : challenges and future research agenda
Lievens, Annouk; Blazevic, Vera - In: Industrial marketing management : the international … 95 (2021), pp. 128-141
Persistent link: https://www.econbiz.de/10012588310
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Customer engagement design in industrial innovation
Hollebeek, Linda D.; Keeling, Debbie I.; Ruyter, Ko de - In: Industrial marketing management : the international … 106 (2022), pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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End-user engagement within innovative public procurement practices : a case study on public-private partnership procurement
Torvinen, Hannu; Ulkuniemi, Pauliina - In: Industrial marketing management : the international … 58 (2016), pp. 58-68
Persistent link: https://www.econbiz.de/10011549369
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Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina; Cohen, Geraldine - In: Industrial marketing management : the international … 57 (2016), pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
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Are knowledge intensive business services really co-produced? : overcoming lack of customer participation in KIBS
Santos, Juliana Bonomi; Spring, Martin - In: Industrial marketing management : the international … 50 (2015), pp. 85-96
Persistent link: https://www.econbiz.de/10011411706
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717