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Buyer-supplier relational strength and buying firm's marketing capability : an outside-in perspective
Yang, Zhi; Jiang, Yueyin; Xie, En - In: Industrial marketing management : the international … 82 (2019), pp. 27-37
Persistent link: https://www.econbiz.de/10012127973
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The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
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Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang; Fang, Dalu; Yang, Xiaotong; Zhang, Xubing - In: Industrial marketing management : the international … 72 (2018), pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Performance implications of the buyer-supplier market orientation fit
Gligor, David M.; Gölgeci, Ismail; Newman, Christopher; … - In: Industrial marketing management : the international … 93 (2021), pp. 161-173
Persistent link: https://www.econbiz.de/10012501947
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The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon; Chen, Yantai; Ko, Wai Wai - In: Industrial marketing management : the international … 117 (2024), pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
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Sales communication competence in international B2B solution selling
Koponen, Jonna; Julkunen, Saara; Asai, Akiko - In: Industrial marketing management : the international … 82 (2019), pp. 238-252
Persistent link: https://www.econbiz.de/10012128066
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Editorial: positioning strategies in industrial and B2B markets
Blankson, Charles; Kalafatis, Stavros P. - In: Industrial marketing management : the international … 81 (2019), pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
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Positioning through B2B carrier signals : understanding how service quality is communicated via websites
Williams, Zachary; Lueg, Jason E.; Hancock, Tyler; … - In: Industrial marketing management : the international … 81 (2019), pp. 54-64
Persistent link: https://www.econbiz.de/10012107680
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Managing customer engagement at trade shows
Gopalakrishna, Srinath; Malthouse, Edward C.; Lawrence, … - In: Industrial marketing management : the international … 81 (2019), pp. 99-114
Persistent link: https://www.econbiz.de/10012107698