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The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong; Park, Seong Yong; Baek, Ingee; Lee, Chun-Seon - In: Industrial marketing management : the international … 37 (2008) 7, pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
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Branding a B2B service : does a brand differentiate a logistics service provider?
Davis, Donna F.; Golicic, Susan L.; Marquardt, Adam J. - In: Industrial marketing management : the international … 37 (2008) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10003701537
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What factors influence buying center brand sensitivity?
Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: Industrial marketing management : the international … 41 (2012) 3, pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
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Network actors' participation in B2B SME branding
Mäläskä, Minna; Saraniemi, Saila; Tähtinen, Jaana - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
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Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.; Matanda, Margaret Jekanyika; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
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To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus; Steiner, Michael; Lügger, Kai - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
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The industrial brand personality scale : building strong business-to-business brands
Herbst, Uta; Merz, Michael A. - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1072-1081
Persistent link: https://www.econbiz.de/10009490300
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B2B service brand identity : scale development and validation
Coleman, Darren; De Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
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Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha; Balmer, John M. T.; Low, Brian - In: Industrial marketing management : the international … 51 (2015), pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.; Cohen, Greg S.; Rajan, Bharath - In: Industrial marketing management : the international … 51 (2015), pp. 26-34
Persistent link: https://www.econbiz.de/10011422687