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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Brand management
107
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107
B-to-B-Marketing
74
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74
Brand image
64
Markenimage
64
Lieferantenmanagement
50
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Christodoulides, George
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Ind, Nicholas
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Khan, Huda
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Melewar, T. C.
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O'Cass, Aron
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
749
The journal of brand management : an international journal
633
The journal of product & brand management
412
Journal of retailing and consumer services
369
SpringerLink / Bücher
353
Tourism management : research, policies, practice
209
Psychology & marketing
178
Journal of Product & Brand Management
176
European journal of marketing : EJM
157
Asia Pacific journal of marketing and logistics
142
Journal of marketing management : MM
141
Journal of travel and tourism marketing
141
Journal of marketing communications
133
International journal of hospitality management
128
Journal of strategic marketing
128
Strategic Direction
123
Marketing intelligence & planning
120
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
118
Springer eBook Collection
106
The IUP journal of brand management : IJBRM
104
Journal of marketing
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Journal of the Academy of Marketing Science
99
Journal of Cultural Heritage Management and Sustainable Development
94
Journal of fashion marketing and management
91
Journal of international consumer marketing
91
Innovatives Markenmanagement
89
Journal of advertising research
89
Tourism management perspectives : TMP
87
International marketing review
85
Marketing letters : a journal of research in marketing
85
Journal of promotion management : innovations in planning and applied research
84
Research
82
The journal of consumer marketing
81
European Journal of Marketing
80
Journal of global marketing
79
International journal of advertising : the review of marketing communications
78
Journal of marketing research : JMR
78
Journal of promotion management : JPM
78
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ECONIS (ZBW)
122
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1
The impact of the brand management system on brand performance in B-B and B-C environments
Lee, Jinyong
;
Park, Seong Yong
;
Baek, Ingee
;
Lee, Chun-Seon
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 848-855
Persistent link: https://www.econbiz.de/10003781858
Saved in:
2
Branding a B2B service : does a brand differentiate a logistics service provider?
Davis, Donna F.
;
Golicic, Susan L.
;
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10003701537
Saved in:
3
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
4
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
5
Brand relationship and brand equity in franchising
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret Jekanyika
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1103-1115
Persistent link: https://www.econbiz.de/10009490242
Saved in:
6
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
7
The industrial brand personality scale : building strong business-to-business brands
Herbst, Uta
;
Merz, Michael A.
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1072-1081
Persistent link: https://www.econbiz.de/10009490300
Saved in:
8
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
9
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
10
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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