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Customer information resources advantage, marketing strategy and business performance : a market resources based view
Varadarajan, Rajan - In: Industrial marketing management : the international … 89 (2020), pp. 89-97
Persistent link: https://www.econbiz.de/10012289349
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Building markets for clean technologies : controversies, environmental concerns and economic worth
Doganova, Liliana; Karnøe, Peter - In: Industrial marketing management : the international … 44 (2015), pp. 22-31
Persistent link: https://www.econbiz.de/10010481971
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Micro-processes of public good social innovation in the Australian social impact investment market
Mollinger-Sahba, Ali; Flatau, Paul; Schepis, Daniel; … - In: Industrial marketing management : the international … 93 (2021), pp. 428-445
Persistent link: https://www.econbiz.de/10012501927
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Experienced professionals and doctoral study : a performative agenda
Kelly, Simon; Nicholson, John; Johnston, Paul; Duty, Dennis - In: Industrial marketing management : the international … 92 (2021), pp. 232-243
Persistent link: https://www.econbiz.de/10012491042
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Towards process research : presuppositions and the vine metaphor
Medlin, Christopher John - In: Industrial marketing management : the international … 106 (2022), pp. 71-82
Persistent link: https://www.econbiz.de/10014226239
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Antecedents and consequences of commitment in marketing research services: the client's perspective
Cater, Barbara; Zabkar, Vesna - In: Industrial marketing management : the international … 38 (2009) 7, pp. 785-797
Persistent link: https://www.econbiz.de/10003893190
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Marketing of competence : exploring the resource-based content of value-for-customers through a case study analysis
Zerbini, Fabrizio; Golfetto, Francesca; Gibbert, Michael - In: Industrial marketing management : the international … 36 (2007) 6, pp. 784-798
Persistent link: https://www.econbiz.de/10003507266
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Customer segments as moving targets : integrating customer value dynamism into segment instability logic
Blocker, Christopher P.; Flint, Daniel J. - In: Industrial marketing management : the international … 36 (2007) 6, pp. 810-822
Persistent link: https://www.econbiz.de/10003507271
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The field of radical innovation : making sense of organizational cultures and radical innovation
Green, William; Cluley, Robert - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1343-1350
Persistent link: https://www.econbiz.de/10010473316
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Marketing research in medium-sized UK and US firms
Schlegelmilch, Bodo B. - In: Industrial marketing management : the international … 15 (1986) 3, pp. 177-182
Persistent link: https://www.econbiz.de/10001027942