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Two-sided Internet platforms : a business model lifecycle perspective
Muzellec, Laurent; Ronteau, Sébastien; Lambkin, Mary - In: Industrial marketing management : the international … 45 (2015), pp. 139-150
Persistent link: https://www.econbiz.de/10010530562
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The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco; Agostini, Lara; Grandinetti, Roberto; … - In: Industrial marketing management : the international … 103 (2022), pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
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How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 91 (2020), pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon; Chow, T. Edwin - In: Industrial marketing management : the international … 93 (2021), pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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Internet of things technologies, digital servitization and business model innovation in BtoB manufacturing firms
Paiola, Marco; Gebauer, Heiko - In: Industrial marketing management : the international … 89 (2020), pp. 245-264
Persistent link: https://www.econbiz.de/10012290050
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Digitization capability and the digitalization of business models in business-to-business firms : past, present, and future
Ritter, Thomas; Pedersen, Carsten Lund - In: Industrial marketing management : the international … 86 (2020), pp. 180-190
Persistent link: https://www.econbiz.de/10012212463
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B2B SME management of antecedents to the application of social media
Brink, Tove - In: Industrial marketing management : the international … 64 (2017), pp. 57-65
Persistent link: https://www.econbiz.de/10011738322
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Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin; Moon, Hakil; Wang, Shuman; Yu, Xiaolei; … - In: Industrial marketing management : the international … 92 (2021), pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
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Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian; Ulaga, Wolfgang - In: Industrial marketing management : the international … 117 (2024), pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
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Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria; Messeni Petruzzelli, Antonio; … - In: Industrial marketing management : the international … 119 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014555791