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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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B-to-B-Marketing
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90
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Swani, Kunal
5
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
465
SpringerLink / Bücher
402
Telecommunications policy : the international journal of digital economy, data sciences and new media
397
Journal of retailing and consumer services
365
Electronic commerce research
240
International journal of internet marketing and advertising : IJIMA
226
Technological forecasting & social change : an international journal
198
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
196
Springer eBook Collection
193
Information systems research : ISR
180
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Journal of internet commerce
174
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
169
International journal of business information systems : IJBIS
165
NBER working paper series
165
Information economics and policy : IEP
156
Information systems and e-business management : ISeB
140
International journal of e-business research : an official publication of the Information Resources Management Association
134
MPRA Paper
133
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
International journal of electronic marketing and retailing : IJEMR
128
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
Working paper / National Bureau of Economic Research, Inc.
126
European journal of operational research : EJOR
125
NBER Working Paper
125
Journal of advertising research
124
International journal of electronic business
123
Journal of marketing communications
121
International journal of advertising : the review of marketing communications
119
International journal of hospitality management
113
CESifo working papers
111
Journal of electronic commerce research : JECR
111
Electronic commerce research and applications
109
Premier reference source
109
International journal of production economics
108
Tourism management : research, policies, practice
108
Journal of management information systems : JMIS
107
International journal of electronic commerce : IJEC
104
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ECONIS (ZBW)
155
USB Cologne (EcoSocSci)
1
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1
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
2
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
3
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
4
Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
Saved in:
5
B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.
;
Clarke, Rodney J.
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
Saved in:
6
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
7
Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
- In:
Industrial marketing management : the international …
37
(
2008
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10003650224
Saved in:
8
Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon
;
Chow, T. Edwin
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
Saved in:
9
Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
Saved in:
10
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
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