Narrow search
Showing 1 - 10 of 516
Cover Image
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Cover Image
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 80 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Cover Image
Managing customer engagement at trade shows
Gopalakrishna, Srinath; Malthouse, Edward C.; Lawrence, … - In: Industrial marketing management : the international … 81 (2019), pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Cover Image
Allocation of salespeople's resources for generating new sales opportunities across four types of customers
Nguyen, Thuy D.; Paswan, Audhesh; Dubinsky, Alan J. - In: Industrial marketing management : the international … 68 (2018), pp. 114-131
Persistent link: https://www.econbiz.de/10011822140
Cover Image
When customer ethnography is good for you : a contingency perspective
Salzmann, Edmund Christian; Kock, Alexander - In: Industrial marketing management : the international … 88 (2020), pp. 366-377
Persistent link: https://www.econbiz.de/10012285374
Cover Image
Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu; Xiao, Yazhen - In: Industrial marketing management : the international … 86 (2020), pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
Cover Image
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti; Luoma, Jukka; Falk, Tomas - In: Industrial marketing management : the international … 94 (2021), pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Cover Image
Buffering B2B service failure : the role of customer engagement
Sands, Sean; Campbell, Colin L.; Ferraro, Carla; … - In: Industrial marketing management : the international … 103 (2022), pp. 47-60
Persistent link: https://www.econbiz.de/10013255667
Cover Image
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Cover Image
Co-creation practices : their role in shaping a health care ecosystem
Frow, Pennie; McColl-Kennedy, Janet R.; Payne, Adrian - In: Industrial marketing management : the international … 56 (2016), pp. 24-39
Persistent link: https://www.econbiz.de/10011531224