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Doing bad by doing good? : corporate social responsibility fails when controversy arises
Guo, Shuojia; Wang, Cheng Lu; Hwang, Seokyoun; Jin, Fei; … - In: Industrial marketing management : the international … 106 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10014226204
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Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how; … - In: Industrial marketing management : the international … 55 (2016), pp. 70-82
Persistent link: https://www.econbiz.de/10011503616
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Advancing theoretical and strategic development of branding in industrial marketing
Wang, Cheng Lu; Hao, Andy W. - In: Industrial marketing management : the international … 72 (2018), pp. 1-3
Persistent link: https://www.econbiz.de/10011887273
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The measurement of guanxi : introducing the GRX scale
Yen, Dorothy A.; Barnes, Bradley R.; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 1, pp. 97-108
Persistent link: https://www.econbiz.de/10008907885
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Guanxi as a governance mechanism in business markets : its characteristics, relevant theories, and future research directions
Yang, Zhilin; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 4, pp. 492-495
Persistent link: https://www.econbiz.de/10009159495
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Firm resources and entry-related advantages : an empirical study in China
Niu, Yongge; Wang, Cheng Lu; Dong, Lily C. - In: Industrial marketing management : the international … 42 (2013) 4, pp. 595-607
Persistent link: https://www.econbiz.de/10009779141
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The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu; Siu, Noel Y. M.; Barnes, Bradley R. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 819-824
Persistent link: https://www.econbiz.de/10003781852
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Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu; Chung, Henry F. L. - In: Industrial marketing management : the international … 88 (2020), pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
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The contingent effect of social networking ties on Asian immigrant enterprises' innovation
Chung, Henry F. L.; Yen, Dorothy A.; Wang, Cheng Lu - In: Industrial marketing management : the international … 88 (2020), pp. 414-425
Persistent link: https://www.econbiz.de/10012285381
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The influence of clan culture on business performance in Asian private-owned enterprises : the case of China
Xiong, Ming Ning; Wang, Cheng Lu; Cui, Nan; Wang, Tao - In: Industrial marketing management : the international … 99 (2021), pp. 97-110
Persistent link: https://www.econbiz.de/10013206388