Narrow search
Showing 1 - 10 of 154
Cover Image
Managing the sales force through the unexpected exogenous COVID-19 crisis
Hartmann, Nathaniel N.; Lussier, Bruno - In: Industrial marketing management : the international … 88 (2020), pp. 101-111
Persistent link: https://www.econbiz.de/10012285340
Cover Image
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul; Shamim, Saqib; Zeng, Jing; Awan, Usama; … - In: Industrial marketing management : the international … 113 (2023), pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
Cover Image
Et-Moone and marketing relationship governance : the effect of digital transformation and ICT during the COVID-19 pandemic
Alalwan, Ali Abdallah; Baabdullah, Abdullah Mohammed; … - In: Industrial marketing management : the international … 98 (2021), pp. 241-254
Persistent link: https://www.econbiz.de/10013206369
Cover Image
Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar; Beverland, Michael B. - In: Industrial marketing management : the international … 88 (2020), pp. 255-260
Persistent link: https://www.econbiz.de/10012285362
Cover Image
A diagnostic tool to determine a strategic improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis
Hughes, Paul; Morgan, Robert; Hodgkinson, Ian R.; … - In: Industrial marketing management : the international … 88 (2020), pp. 485-499
Persistent link: https://www.econbiz.de/10012285389
Cover Image
Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy
Coreynen, Wim; Matthyssens, Paul; Vanderstraeten, Johanna; … - In: Industrial marketing management : the international … 89 (2020), pp. 265-277
Persistent link: https://www.econbiz.de/10012290051
Cover Image
Transformational shifts through digital servitization
Tronvoll, Bård; Skylar, Alexey; Sörhammar, David; … - In: Industrial marketing management : the international … 89 (2020), pp. 293-305
Persistent link: https://www.econbiz.de/10012290054
Cover Image
Managing digitization of industrial incumbents through innovation-oriented leadership
Moschko, Lukas; Blazevic, Vera - In: Industrial marketing management : the international … 113 (2023), pp. 232-242
Persistent link: https://www.econbiz.de/10014433588
Cover Image
Capabilities supporting digital servitization : a multi-actor perspective
Marcon, Érico; Marcon, Arthur; Ayala, Néstor Fabián; … - In: Industrial marketing management : the international … 103 (2022), pp. 97-116
Persistent link: https://www.econbiz.de/10013255686
Cover Image
From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila; Mendes, Glauco H. S.; Oliveira, … - In: Industrial marketing management : the international … 102 (2022), pp. 104-121
Persistent link: https://www.econbiz.de/10013259028