Narrow search
Showing 1 - 10 of 156
Cover Image
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal; Brown, Brian P.; Milne, George R. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Cover Image
Social media marketing of IT service companies : analysis using a concept-linking mining approach
Shen, Chien-wen; Luong, Thai-ha; Ho, Jung-tsung; … - In: Industrial marketing management : the international … 90 (2020), pp. 593-604
Persistent link: https://www.econbiz.de/10012372726
Cover Image
The strategic role of social media in business-to-business contexts
Pardo, Catherine; Pagani, Margherita; Savinien, Jean - In: Industrial marketing management : the international … 101 (2022), pp. 82-97
Persistent link: https://www.econbiz.de/10013197743
Cover Image
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Cover Image
Perspectives on social media ant its use by key account managers
Lacoste, Sylvie - In: Industrial marketing management : the international … 54 (2016), pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
Cover Image
Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Industrial marketing management : the international … 101 (2022), pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
Cover Image
The use of web analytics for digital marketing performance measurement
Järvinen, Joel; Karjaluoto, Heikki - In: Industrial marketing management : the international … 50 (2015), pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
Cover Image
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Cover Image
Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah; Wilson, Damien - In: Industrial marketing management : the international … 54 (2016), pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
Cover Image
The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo - In: Industrial marketing management : the international … 54 (2016), pp. 71-79
Persistent link: https://www.econbiz.de/10011478719