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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Beziehungsmarketing
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
1,160
Journal of retailing and consumer services
825
SpringerLink / Bücher
501
International journal of hospitality management
419
Technological forecasting & social change : an international journal
291
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
281
The journal of services marketing
269
International journal of internet marketing and advertising : IJIMA
256
Tourism management : research, policies, practice
242
The service industries journal
225
Journal of the Academy of Marketing Science
223
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
221
The journal of business & industrial marketing
219
Psychology & marketing
215
Journal of strategic marketing
212
Journal of travel and tourism marketing
210
Information systems research : ISR
205
Journal of marketing
199
Management science : journal of the Institute for Operations Research and the Management Sciences
199
International journal of contemporary hospitality management
190
Journal of hospitality marketing & management
185
Cogent business & management
178
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
178
Springer eBook Collection
176
Journal of marketing management : MM
169
Journal of marketing communications
168
International journal of electronic customer relationship management : IJECRM
164
The journal of product & brand management
160
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
158
Asia Pacific journal of marketing and logistics
156
The journal of brand management : an international journal
156
Business horizons
153
European journal of marketing : EJM
152
Journal of advertising research
150
Journal of management information systems : JMIS
150
International journal of business information systems : IJBIS
144
International journal of advertising : the review of marketing communications
143
Journal of retailing
143
Journal of service research : JSR
143
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ECONIS (ZBW)
481
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1
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
2
Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah
;
Wilson, Damien
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
Saved in:
3
Perspectives on social media ant its use by key account managers
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
Saved in:
4
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
5
The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
Saved in:
6
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
7
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
8
Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
9
Social media marketing of IT service companies : analysis using a concept-linking mining approach
Shen, Chien-wen
;
Luong, Thai-ha
;
Ho, Jung-tsung
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 593-604
Persistent link: https://www.econbiz.de/10012372726
Saved in:
10
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
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