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Market orientation and new-to-the-world products : exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Augusto, Mário Gomes; Coelho, Filipe - In: Industrial marketing management : the international … 38 (2009) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10003810427
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Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Gupta, Manak C.; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 36 (2007) 4, pp. 540-548
Persistent link: https://www.econbiz.de/10003469182
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Synergy, environmental context, and new product performance : a review based on manufacturing firms
Huang, Chi-Tsun; Tsai, Kuen-hung - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1407-1419
Persistent link: https://www.econbiz.de/10010473296
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Firms' heterogeneity, relationship embeddedness, and innovation development in competitive alliances
Zhao, Jianyu; Wei, Jiang; Xi, Xi; Wang, Shanshan - In: Industrial marketing management : the international … 91 (2020), pp. 114-128
Persistent link: https://www.econbiz.de/10012422201
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A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms
Hughes, Paul; Morgan, Robert - In: Industrial marketing management : the international … 36 (2007) 4, pp. 503-517
Persistent link: https://www.econbiz.de/10003469170
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The impact of industry environment on early market entry decisions by B2B managers in the US and Japan
Calantone, Roger J.; Di Benedetto, C. Anthony; Song, Michael - In: Industrial marketing management : the international … 39 (2010) 5, pp. 832-843
Persistent link: https://www.econbiz.de/10008737501
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Order, positioning, scope and outcomes of market entry
Rodríguez-Pinto, Javier; Rodríguez-Escudero, Ana Isabel; … - In: Industrial marketing management : the international … 37 (2008) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10003701491
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Antecedents of entry mode choice when diversifying
Sánchez-Peinado, Luz; Menguzzato-Boulard, Martina - In: Industrial marketing management : the international … 38 (2009) 8, pp. 971-983
Persistent link: https://www.econbiz.de/10003924887
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The effect of strategic alliance resource accumulation and process characteristics on new product success : exploration of international high-tech strategic alliances in China
Ma, Chaoqun; Yang, Zhi; Yao, Zheng; Fisher, Greg; Fang, Eric - In: Industrial marketing management : the international … 41 (2012) 3, pp. 469-480
Persistent link: https://www.econbiz.de/10009546607
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The timing of market entry and firm performance : a perspective of institutional theory
Li, Yongqiang; Li, Ji; Cai, Zhenyao - In: Industrial marketing management : the international … 43 (2014) 5, pp. 754-759
Persistent link: https://www.econbiz.de/10010404127