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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : MM
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European Journal of Marketing
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European journal of marketing : EJM
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International Marketing Review
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Journal of consumer behaviour
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International marketing review
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Asia Pacific journal of marketing and logistics
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Food policy : economics planning and politics of food and agriculture
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business ethics : JOBE
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Journal of marketing communications
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
2
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
Saved in:
3
Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
4
Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1160
Persistent link: https://www.econbiz.de/10009806439
Saved in:
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