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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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The effects of distributor relationship commitment and relationship exploration on opportunism : the moderating roles of exchange uncertainties and network factors
Tse, Sin Yan; Wang, Danny T.; Zhang, Tracy J. - In: Industrial marketing management : the international … 83 (2019), pp. 301-313
Persistent link: https://www.econbiz.de/10012146632
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Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.; Maglio, Paul P. - In: Industrial marketing management : the international … 56 (2016), pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
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Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi; Duan, Keran; Zhao, Hongke; Zhao, Yuqing; … - In: Industrial marketing management : the international … 90 (2020), pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
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IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 69 (2018), pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
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Towards a framework of customer value assessment in B2B markets : an exploratory study
Keränen, Joona; Jalkala, Anne - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1307-1317
Persistent link: https://www.econbiz.de/10010227751
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Supplier representative activities and customer perceived value in complex industrial solutions
Prior, Daniel D. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1192-1201
Persistent link: https://www.econbiz.de/10010227781
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang; Peng, Guochao; Xing, Fei; Zhang, Jun; … - In: Industrial marketing management : the international … 98 (2021), pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
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Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu; Wang, Xinchun; Arnett, Dennis B. - In: Industrial marketing management : the international … 72 (2018), pp. 17-25
Persistent link: https://www.econbiz.de/10011887278