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How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.; Coulter, Robin A.; Price, Linda L. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
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Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael; Friberg, Lars; Nilsson, Erik - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
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The role of accent standardness in message preference and recall
Morales, Andrea C.; Scott, Maura L.; Yorkston, Eric A. - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
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Spokescharacters
Folse, Judith Anne Garretson; Netemeyer, Richard G.; … - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
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How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.; Voorveld, Hilde; Smit, Edith G. - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
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Understanding and classifying the role of design demonstrators in scientific exploration
Moultrie, James - In: Technovation : the international journal of … 43/44 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011563519
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Chip design in China and India : multinationals, industry structure and development outcomes in the integrated circuit industry
Fuller, Douglas B. - In: Technological forecasting & social change : an … 81 (2014), pp. 1-10
Persistent link: https://www.econbiz.de/10010403291
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The emergence of "zygotics" : using science fiction to examine the future of design prototyping
Grimshaw, Paul; Burgess, Thomas F. - In: Technological forecasting & social change : an … 84 (2014), pp. 5-14
Persistent link: https://www.econbiz.de/10010405545
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Designing for a living? : income determinants among firm founders in the Dutch design sector
Vankan, Arthur; Frenken, Koen; Castaldi, Carolina - In: Industry and innovation 21 (2014) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10010487233