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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Online-Marketing"
~subject:"Social Web"
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Online-Marketing
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Beziehungsmarketing
66
Relationship marketing
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Consumer behaviour
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Konsumentenverhalten
35
Social web
23
Brand management
12
Internet marketing
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Zhang, Hong
3
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Lu, Yaobin
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Akrout, Houcine
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Barnes, Stuart J.
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Beck, Roman
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Hua, Zhongsheng
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Itani, Omar S.
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Ivaturi, Koteswara
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Kalra, Ashish
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
107
Journal of retailing and consumer services
86
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
The journal of product & brand management
33
International journal of electronic marketing and retailing : IJEMR
27
Journal of strategic marketing
25
The journal of brand management : an international journal
24
SpringerLink / Bücher
23
Journal of internet commerce
22
Business horizons
21
Technological forecasting & social change : an international journal
21
Marketing intelligence & planning
20
Journal of promotion management : innovations in planning and applied research
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of business information systems : IJBIS
17
Asia Pacific journal of marketing and logistics
16
International journal of e-business research : an official publication of the Information Resources Management Association
16
International journal of electronic customer relationship management : IJECRM
16
Journal of the Academy of Marketing Science
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of service management
15
Cogent business & management
14
Journal of marketing
14
The service industries journal
14
Tourism management : research, policies, practice
14
International journal of electronic commerce : IJEC
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
Psychology & marketing
13
International journal of technology marketing : IJTMkt
12
Journal of customer behaviour
12
The journal of business & industrial marketing
12
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ECONIS (ZBW)
24
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1
Integrative qualities and dimensions of social commerce : toward a unified view
Hu, Tao
;
Dai, Hua
;
Salam, A. F.
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 249-270
Persistent link: https://www.econbiz.de/10011997635
Saved in:
2
The deeper, the better? : effect of online brand community activity on customer purchase frequency
Wu, Ji
;
Huang, Liqiang
;
Zhao, Jianliang Leon
;
Hua, …
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 813-823
Persistent link: https://www.econbiz.de/10011416354
Saved in:
3
Effectiveness of corporate social media activities in increasing relational outcomes
Risius, Marten
;
Beck, Roman
- In:
Information & management : the internat. journal of …
52
(
2015
)
7
,
pp. 824-839
Persistent link: https://www.econbiz.de/10011416355
Saved in:
4
Applying flow theory to booking experiences : an integrated model in an online
service
context
Bilgihan, Anil
;
Nusair, Khaldoon
;
Okumus, Fevzi
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
6
,
pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
Saved in:
5
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
6
SocoTraveler : travel-package recommendations leveraging social influence of different relationship types
He, Jiangning
;
Liu, Hongyan
;
Xiong, Hui
;
Guo, Xunhua
- In:
Information & management : the internat. journal of …
53
(
2016
)
8
,
pp. 934-950
Persistent link: https://www.econbiz.de/10011647444
Saved in:
7
Examination of community identification and interpersonal trust on continuous use intention : evidence from experienced online community members
Tsai, Jacob Chia-An
;
Hung, Shin-Yuan
- In:
Information & management : the internat. journal of …
56
(
2019
)
4
,
pp. 552-569
Persistent link: https://www.econbiz.de/10012028925
Saved in:
8
Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui
;
Ma, Shuang
;
Li, Dahui
- In:
Information & management : the internat. journal of …
52
(
2015
)
5
,
pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
Saved in:
9
What motivates customers to participate in social commerce? : the impact of technological environments and virtual customer experiences
Zhang, Hong
;
Lu, Yaobin
;
Gupta, Sumeet
;
Zhao, Ling
- In:
Information & management : the internat. journal of …
51
(
2014
)
8
,
pp. 1017-1030
Persistent link: https://www.econbiz.de/10010466480
Saved in:
10
Understanding the impact of social media usage among organizations
Farzana Parveen
;
Noor Ismawati Jaafar
;
Sulaiman Ainin
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 308-321
Persistent link: https://www.econbiz.de/10011833890
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