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A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa; Li, Yung-Ming; Wu, Wen-Hsiang - In: Information & management : the internat. journal of … 52 (2015) 8, pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
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No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian; Kanjanamekanant, Kritsapas - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10012494918
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The path to people's responses to native advertising in social media : a perspective of self-presentational desire
Yang, Yanwu; Gao, Ting (Lisa) - In: Information & management : the internat. journal of … 58 (2021) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10012502138
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Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue; Wang, Ruijuan; Li, Stella Yiyan; Qu, Zhe - In: Information & management : the internat. journal of … 59 (2022) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
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Relational affordances of information processing on Facebook
Koroleva, Ksenia; Kane, Gerald C. - In: Information & management : the internat. journal of … 54 (2017) 5, pp. 560-572
Persistent link: https://www.econbiz.de/10011745445
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Exposing others' information on online social networks (OSNs) : perceived shared risk, its determinants, and its influence on OSN privacy control use
James, Tabitha L.; Wallace, Linda G.; Warkentin, Merrill; … - In: Information & management : the internat. journal of … 54 (2017) 7, pp. 851-865
Persistent link: https://www.econbiz.de/10011743112
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Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
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The perspectice of a revised TRAM on social capital building : the case of Facebook usage
Jin, ChangHyun - In: Information & management : the internat. journal of … 50 (2013) 4, pp. 162-168
Persistent link: https://www.econbiz.de/10009748436
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Reciprocity norms and information-sharing behavior in online consumption communities : an empirical investigation of antecedents and moderators
Pai, Peiyu; Tsai, Hsien-Tung - In: Information & management : the internat. journal of … 53 (2016) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011482987
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Not all posts are treated equal : an empirical investigation of post replying behavior in an online travel community
Fang, Jiaming; Lei, Chen; Wang, Xiaoyuan; George, Benjamin - In: Information & management : the internat. journal of … 55 (2018) 7, pp. 890-900
Persistent link: https://www.econbiz.de/10011931900