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Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak - In: Information economics and policy : IEP 42 (2018), pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
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How effective are advertising bans? : on the demand for quality in two-sided media markets
Greiner, Tanja; Sahm, Marco - In: Information economics and policy : IEP 43 (2018), pp. 48-60
Persistent link: https://www.econbiz.de/10012013113
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Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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Media competition enhances new-product entry : on the market for fake observations
Brekke, Kjell Arne; Nilssen, Tore - In: Information economics and policy : IEP 31 (2015), pp. 59-66
Persistent link: https://www.econbiz.de/10011574954
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Misleading advertising and minimum quality standards
Hattori, Keisuke; Higashida, Keisaku - In: Information economics and policy : IEP 28 (2014), pp. 1-14
Persistent link: https://www.econbiz.de/10010492614
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Behavior-based pricing under imperfectly informed consumers
Esteves, Rosa-Branca; Cerqueira, Sofia - In: Information economics and policy : IEP 40 (2017), pp. 60-70
Persistent link: https://www.econbiz.de/10011821139
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Advertising pricing models in media markets : lump-sum versus per-consumer charges
Dietl, Helmut; Lang, Markus; Lin, Panlang - In: Information economics and policy : IEP 25 (2013) 4, pp. 257-271
Persistent link: https://www.econbiz.de/10010338328
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Figures of reception : concepts and rules for a semiotic analysis of mass media reception
Fouquier, Eric - In: International journal of research in marketing : IJRM ; … 4 (1988) 4, pp. 331-347
Persistent link: https://www.econbiz.de/10001058089
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Inside information : structure and effectivity in advertising
Langholz-Leymore, Varda - In: International journal of research in marketing : IJRM ; … 4 (1988) 3, pp. 217-232
Persistent link: https://www.econbiz.de/10001058091
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The language of commodities : groundwork for a semiotics of consumer goods
Nöth, Winfried - In: International journal of research in marketing : IJRM ; … 4 (1988) 3, pp. 173-186
Persistent link: https://www.econbiz.de/10001058106