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Measuring brand favorability using large-scale social media data
Zhang, Kunpeng; Moe, Wendy - In: Information systems research : ISR 32 (2021) 4, pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
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The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.; Janakiraman, Ramkumar; Kumar, Subodha - In: Information systems research : ISR 32 (2021) 1, pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
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Examining the relationship between reviews and sales : the role of reviewer identity disclosure in electronic markets
Forman, Christopher; Ghose, Anindya; Wiesenfeld, Batia - In: Information systems research : ISR 19 (2008) 3, pp. 291-313
Persistent link: https://www.econbiz.de/10003771596
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Embarrassing exposures in online social networks : an integrated perspective of privacy invasion and relationship bonding
Choi, Ben C. F.; Jiang, Zhenhui; Xiao, Bo; Kim, Sung S. - In: Information systems research : ISR 26 (2015) 4, pp. 675-694
Persistent link: https://www.econbiz.de/10011420767
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Can't buy me love ... or can i? : social capital attainment through conspicuous consumption in virtual environments
Hinz, Oliver; Spann, Martin; Hann, Il-Horn - In: Information systems research : ISR 26 (2015) 4, pp. 859-870
Persistent link: https://www.econbiz.de/10011420860
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When do consumers value positive vs. negative reviews? : an empirical investigation of confirmation bias in online word of mouth
Yin, Dezhi; Mitra, Sabyasachi; Zhang, Han - In: Information systems research : ISR 27 (2016) 1, pp. 131-144
Persistent link: https://www.econbiz.de/10011460163
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The central role of engagement in online communities
Ray, Soumya; Kim, Sung S.; Morris, James G. - In: Information systems research : ISR 25 (2014) 3, pp. 528-546
Persistent link: https://www.econbiz.de/10010469113
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Timing of adaptive Web personalization and its effects on online consumer behavior
Ho, Shuk Ying; Bodoff, David; Tam, Kar Y. - In: Information systems research : ISR 22 (2011) 3, pp. 660-679
Persistent link: https://www.econbiz.de/10009383501
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The race for online reputation : implications for platforms, firms, and consumers
Yang, Mingwen; Zheng, Zhiqiang; Mookerjee, Vijay S. - In: Information systems research : ISR 32 (2021) 4, pp. 1262-1280
Persistent link: https://www.econbiz.de/10012805165
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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
Persistent link: https://www.econbiz.de/10012599905