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Online retailing
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Information systems research : ISR
Journal of business research : JBR
1,121
Journal of retailing and consumer services
815
SpringerLink / Bücher
471
The journal of brand management : an international journal
376
Psychology & marketing
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The journal of product & brand management
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Journal of advertising research
346
Journal of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Electronic commerce research
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International journal of advertising : the quarterly review of marketing communications
259
International journal of advertising : the review of marketing communications
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Tourism management : research, policies, practice
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International journal of hospitality management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Springer eBook Collection
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of internet commerce
218
Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of electronic marketing and retailing : IJEMR
212
Asia Pacific journal of marketing and logistics
207
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
207
European journal of marketing : EJM
204
Journal of travel and tourism marketing
188
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
186
Journal of promotion management : JPM
182
Technological forecasting & social change : an international journal
181
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
179
Marketing intelligence & planning
176
Cogent business & management
170
Journal of promotion management : innovations in planning and applied research
165
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
164
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
164
International journal of business information systems : IJBIS
161
Journal of marketing
160
Journal of electronic commerce research : JECR
159
NBER working paper series
155
Journal of marketing management : MM
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ECONIS (ZBW)
197
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1
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
2
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
3
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
4
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
5
Eye-tracking-based classification of information search behavior using machine learning : evidence from experiments in physical shops and virtual reality shopping environments
Pfeiffer, Jella
;
Pfeiffer, Thies
;
Meißner, Martin
; …
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 675-691
Persistent link: https://www.econbiz.de/10012298119
Saved in:
6
Predicting web page status
Pant, Gautam
;
Srinivasan, Padmini
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
Saved in:
7
Can payment-per-click induce improvements in click fraud identification technologies?
Chen, Min
;
Jacob, Varghese S.
;
Radhakrishnan, Suresh
; …
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 754-772
Persistent link: https://www.econbiz.de/10011420801
Saved in:
8
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
9
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
10
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
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