Narrow search
Showing 1 - 10 of 200
Cover Image
Understanding user-generated content and customer engagement on Facebook business pages
Yang, Mochen; Ren, Yuqing; Adomavicius, Gediminas - In: Information systems research : ISR 30 (2019) 3, pp. 839-855
Persistent link: https://www.econbiz.de/10012118893
Cover Image
Financial returns to firms' communication actions on firm-initiated social media : evidence from Facebook business pages
Chung, Sunghun; Animesh, Animesh; Han, Kunsoo; … - In: Information systems research : ISR 31 (2020) 1, pp. 258-285
Persistent link: https://www.econbiz.de/10012242482
Cover Image
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng; Moe, Wendy - In: Information systems research : ISR 32 (2021) 4, pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Cover Image
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.; Janakiraman, Ramkumar; Kumar, Subodha - In: Information systems research : ISR 32 (2021) 1, pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Cover Image
Brand crisis and customer relationship management on social media : evidence from a natural experiment from the airline industry
Al Balawi, Ramah; Hu, Yuheng; Qiu, Liangfei - In: Information systems research : ISR 34 (2023) 2, pp. 442-462
Persistent link: https://www.econbiz.de/10014323695
Cover Image
"Level up" : leveraging skill and engagement to maximize player game-play in online video games
Huang, Yan; Jasin, Stefanus; Manchanda, Puneet - In: Information systems research : ISR 30 (2019) 3, pp. 927-947
Persistent link: https://www.econbiz.de/10012118902
Cover Image
IT-enabled broadcasting in social media : an empirical study of artists’ activities and music sales
Chen, Hailiang; De, Prabuddha; Hu, Yu Jeffrey - In: Information systems research : ISR 26 (2015) 3, pp. 513-531
Persistent link: https://www.econbiz.de/10011372842
Cover Image
Social media marketing, quality signaling, and the Goldilocks principle
Nian, Tingting; Sundararajan, Arun - In: Information systems research : ISR 33 (2022) 2, pp. 540-556
Persistent link: https://www.econbiz.de/10013363070
Cover Image
Content and collaboration : an affiliation network approach to information quality in online peer production communities
Kane, Gerald C.; Ransbotham, Sam - In: Information systems research : ISR 27 (2016) 2, pp. 424-439
Persistent link: https://www.econbiz.de/10011508258
Cover Image
Why following friends can hurt you : an exploratory investigation of the effects of envy on social networking sites among college-age users
Krasnova, Hanna; Widjaja, Thomas; Buxmann, Peter; … - In: Information systems research : ISR 26 (2015) 3, pp. 585-605
Persistent link: https://www.econbiz.de/10011372831