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Measuring brand favorability using large-scale social media data
Zhang, Kunpeng; Moe, Wendy - In: Information systems research : ISR 32 (2021) 4, pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
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The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.; Janakiraman, Ramkumar; Kumar, Subodha - In: Information systems research : ISR 32 (2021) 1, pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
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Creative appeals in firm-generated content and product performance
Mu, Jifeng; Zhang, Jonathan; Borah, Abhishek; Qi, Jiayin - In: Information systems research : ISR 33 (2022) 1, pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
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Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun; Ho, Yi-Jen; Tan, Yong - In: Information systems research : ISR 28 (2017) 2, pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
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Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market
Xu, Xin; Thong, James Y. L.; Venkatesh, Viswanath - In: Information systems research : ISR 25 (2014) 4, pp. 710-729
Persistent link: https://www.econbiz.de/10010474924
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Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge; Gopa, Anandasivam; Trusov, Michael - In: Information systems research : ISR 31 (2020) 4, pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
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Predicting web page status
Pant, Gautam; Srinivasan, Padmini - In: Information systems research : ISR 21 (2010) 2, pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
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Sponsored search and market efficiency
Dhar, Vasant; Ghose, Anindya - In: Information systems research : ISR 21 (2010) 4, pp. 760-772
Persistent link: https://www.econbiz.de/10008823710
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Competing "creatively" in sponsored search markets : the effect of rank, differentiation strategy, and competition on performance
Animesh, Animesh; Viswanathan, Siva; Agarwal, Ritu - In: Information systems research : ISR 22 (2011) 1, pp. 153-169
Persistent link: https://www.econbiz.de/10009007130
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Web footprints of firms : using online isomorphism for competitor identification
Pant, Gautam; Sheng, Olivia R. Liu - In: Information systems research : ISR 26 (2015) 1, pp. 188-209
Persistent link: https://www.econbiz.de/10010514448