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~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
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Interfaces : the INFORMS journal on the practice of operations research
Journal of marketing research : JMR
29
Journal of modelling in management
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Fundamentals of marketing research ; Vol. 6
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S56
Persistent link: https://www.econbiz.de/10006274163
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Exploring the demand aspects of sports consumption and fan avidity
DeSarbo, Wayne
;
Madrigal, Robert
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
2
,
pp. 199-212
Persistent link: https://www.econbiz.de/10009550694
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