loyalty under the conditions prevailing in Zimbabwe; where bank customers’ confidence in the banking system has been dented by … loyalty among bank customers in Zimbabwe. Design/methodology/approach A cross-sectional survey of 310 bank customers was …. Findings The study found that service quality, satisfaction and corporate image all have positive direct effects on loyalty. It …

value received by the customer on satisfaction with the supplier and ultimately loyalty. Design … relationships among ethical perceptions, customer value, satisfaction, and loyalty. Hypotheses are tested with a structural equation … customer satisfaction and eventually loyalty. Research limitations/implications – This study contributes to the existing …

The usefulness of loyalty as a construct for understanding and analysing the market for banking services is here …‐loyal bank patrons are described. Bank loyalty can be measured and is useful in explaining differences in banking skills …

Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in …. Findings – The importance of perceived value for consumer loyalty is confirmed, and the core performance of the service … received is the main determinant of satisfaction. The effect of social value on customer loyalty is also examined in two ways …

and loyalty. It also addresses how customers’ experience and their social compliance moderate the impact of their brand … perceptions on their trust and loyalty. Design/methodology/approach – Customers’ perceptions are measured through brand … brand associations to customers’ trust and loyalty is tested using data from a sample of 557 Vietnamese bank customers …

related to customer loyalty, especially in the banking context and considering the different loyalty phases. Hence, the … purpose of this paper is to investigate the influence of personal values on loyalty phases in the private banking industry … are less loyal to their bank, considering all four stages of loyalty. Moreover, this effect was more pronounced for female …

service providers and bank loyalty. In particular, the study examines the impact of the emotional attachment factor while … better explains the relationship between customers’ emotional attachment toward bank service providers and bank loyalty … bank loyalty; an indirect positive relationship also exists through the connection of customer satisfaction. The study …

(CSR) perceptions impact on the perceived service quality (PSQ)-loyalty relationship in the banking industry of Pakistan … them in their marketing plans in order to improve customer loyalty intentions. In this way, CSR can enhance PSQ and … customer trust, which are two key constructs in the loyalty model proposed in this paper. Originality/value – The originality …