Carlos Fandos Roig, Juan; Estrada Guillén, Marta; … - In: International Journal of Bank Marketing 31 (2013) 5, pp. 348-367
Purpose – The aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in …. Findings – The importance of perceived value for consumer loyalty is confirmed, and the core performance of the service … received is the main determinant of satisfaction. The effect of social value on customer loyalty is also examined in two ways …