Weber, Karin; Sparks, Beverley; Hsu, Cathy H.C. - In: International Journal of Contemporary Hospitality Management 29 (2017) 6, pp. 1703-1723
Purpose This study aims to analyze the joint effects of where a service failure occurs and who witnesses it, with a specific focus on Chinese consumers who have varying levels of acculturation. Design/methodology/approach A 4 × 2 × 2 between-subject factorial design was used, where social...