Showing 1 - 10 of 246
Cover -- EDITORIAL ADVISORY BOARD -- Contemporary issues in events, festivals and destination management -- Thematic trends in event management research -- Event innovation induced corporate branding -- "We've never measured it, but it brings in a lot of business" -- Sport mega-events and nation...
Persistent link: https://www.econbiz.de/10012684241
online databases for hospitality and tourism journals, evaluating and selecting the relevant articles, analyzing and …. Findings The paper established a broad range of topics that have engaged the attention of hospitality and tourism researchers … cohesion into the hospitality and tourism RM literature.  …
Persistent link: https://www.econbiz.de/10014764402
Purpose The paper aims to examine the nexus between perceived relational benefits and brand engagement within a restaurant setting in a developing economy context. Design/methodology/approach This paper used a survey research design, obtaining data via self-administered questionnaire from 500...
Persistent link: https://www.econbiz.de/10014763719
Purpose – The purpose of this study is to examine the effect of internal brand management (IBM) practices on tourism … behaviour. Research limitations/implications – The results suggest that the tourism and hospitality employee market is not … the tourism and hospitality industry, given the critical role the employee provides to a guest's overall experience and …
Persistent link: https://www.econbiz.de/10014763010
Purpose This paper, from a marketing and management perspective, aims to review the relevant literature germane to casino studies. The review discusses the major findings from previous studies, provides a critique and identifies research gaps for future studies. In particular, the research foci...
Persistent link: https://www.econbiz.de/10014763845
Purpose This paper is a critical literature review of corporate social responsibility (CSR) research in both general management and hospitality management literature. This paper aims to discuss trends, commonalities and inconsistencies to better understand the state of contemporary scholarship,...
Persistent link: https://www.econbiz.de/10014764261
Purpose Green practices have been of increasing interest to both practitioners and researchers in the hospitality context. To understand how green practices have been adopted in the industry, a systematic review of recent hospitality literature is essential. The purpose of this paper is to...
Persistent link: https://www.econbiz.de/10014765156
tourism journals and to discuss the knowledge gaps where additional research endeavors are needed. Design … between January 2000 and July 2015 in seven major hospitality and tourism journals. Findings This study presents a thematic … (January 2000-July 2015; also including “Online First” articles) in seven major hospitality and tourism journals and develops …
Persistent link: https://www.econbiz.de/10014765171
Purpose – This study aims to examine the effectiveness of branding through franchising and hotel membership affiliations in Europe, where the chain penetration rate is still relatively low, albeit growing slowly, and where hotels are limited by historical preservation codes and building...
Persistent link: https://www.econbiz.de/10014762775
Purpose – The purpose of this paper is to investigate the influence of competitive strategies and organizational structure on hotel performance and to explore whether organizational structure has a moderating effect on the relationship between competitive strategies and hotel performance....
Persistent link: https://www.econbiz.de/10014763104