an exploratory study of over 200 young consumers (aged 7‐10) which examined perceptions of branded fashion clothing; and … the impact of social influences on young consumers’ evaluations of branded fashion products. The findings indicate that … product/brand imagery is clearly established among young consumers, particularly for branded fashion sportswear; and the …

UK fashion retailing is characterised by high levels of market concentration, centralisation and outlet standardisation …. In the pursuit of market share, the multiple fashion retailers are implementing branding strategies that aim to … the branding decisions of two multiple fashion retailers and established four main methods of brand differentiation.  …

The emergence of purely “street‐born” fashion styles in the 1990s in the young women’s casual wear market in Tokyo has … Japanese fashion houses. They were found to be incapable of responding to the need for fresh fashion designs in the extremely … volatile and fast‐moving streets of Tokyo’s casual fashion scene. This, on the other hand, has initiated a Korean …

shopping experiences, and approach behaviour of fashion leaders and followers. Design/methodology/approach – Fashion shoppers … urban middleclass shopping centre. Participants were probed on their attitude about fashion, perception of the shopping mall … fashion leaders' hedonic shopping experience and approach behaviour. Fashion followers' hedonic shopping experience may be …

impact of self‐concept, lifestyles, and fashion behaviors on apparel purchase decisions. The qualitative approach used for … self‐concept is explored as it relates to fashion attitudes and behaviors. Findings – Findings from this paper indicate … that women over 65 are still interested in fashion and that looking fashionable for themselves and others is important …

Purpose – Vintage has been a growing trend in clothing recently, leading to major fashion brands launching collections … antecedents to vintage consumption are fashion involvement and nostalgia proneness as well as need for uniqueness through the … good price. Additionally, the main characteristics of vintage fashion consumers are a higher level of education and higher …

Purpose – The purpose of this paper is to identify how pure‐play fashion retailers can simulate attachment to their web … generated from the literature review. A sample of 688 female young fashion consumers from The University of Manchester … image) are found to be directly related to developing consumer trust and loyalty towards a pure‐play fashion retailer …

consumers choose where to purchase menswear fashion clothing, based on their perception and trade‐off of four attributes ‐ price … customers of Next for Men, a UK fashion retailer.  …

’s relationship with fashion and their shopping behaviour in the light of current literature on fashion, identity and consumer … behaviour. The implications for fashion retailing are considered and proposals for future research put forward.  …