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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses

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Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust

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Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector

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Developing different types of anticipated experience positioning for electric cars

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Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement

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Engaging with intelligent voice assistants for wellbeing and brand attachment

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Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country

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