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Establishing measures and drivers of consumer brand engagement behaviours

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The impact of relational drivers on customer brand engagement and brand outcomes

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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses

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Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments

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Influence of environmental practices on brand equity, satisfaction and word of mouth

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Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement

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Developing different types of anticipated experience positioning for electric cars

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