Similar Search Results

Establishing measures and drivers of consumer brand engagement behaviours

Dwivedi, Abhishek; Wilkie, Dean; Johnson, Lester W.; … - In: The journal of brand management : an international journal 23 (2016) 5, pp. 41-69

Persistent link: https://www.econbiz.de/10011565276

How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: The journal of brand management : an international journal 25 (2018) 6, pp. 500-518

Persistent link: https://www.econbiz.de/10011962803

Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand

Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519

Persistent link: https://www.econbiz.de/10003881148

The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

Dwivedi, Abhishek; McDonald, Robert E.; Johnson, Lester W. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 559-578

Persistent link: https://www.econbiz.de/10010462632

Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs

De Gregorio, Federico; Sung, Yongjun - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 218-235

Persistent link: https://www.econbiz.de/10003930115

A two-dimensional approach to between-partner fit in co-branding evaluations

Ahn, Hongmin; Sung, Yongjun - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 414-424

Persistent link: https://www.econbiz.de/10009511232

The impact of brand extensions on parent brand relationship equity

Dwivedi, Abhishek; Merrilees, Bill - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 377-390

Persistent link: https://www.econbiz.de/10009511236

Developing different types of anticipated experience positioning for electric cars

Moons, Ingrid; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 21 (2014) 3, pp. 216-235

Persistent link: https://www.econbiz.de/10010347464

Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement

Dens, Nathalie; Pelsmacker, Patrick de - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 50-65

Persistent link: https://www.econbiz.de/10008659836

Engaging with intelligent voice assistants for wellbeing and brand attachment

Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460

Persistent link: https://www.econbiz.de/10014372615