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A behavioural long-term based measure to monitor the health of a brand

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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses

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The impact of relational drivers on customer brand engagement and brand outcomes

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Brand associations in the higher education sector : the difference between shared and owned associations

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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

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Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country

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