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Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant; Shukla, Paurav; Schlegelmilch, Bodo B. - In: International business review : the official journal of … 31 (2022) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
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Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay; Paul, Justin - In: International business review : the official journal of … 27 (2018) 5, pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
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How western marketers respond to the new middle class in emerging market cities : the case of Italian fashion marketers
Guercini, Simone; Runfola, Andrea; Lambertides, Neophytos - In: International business review : the official journal of … 25 (2016) 3, pp. 691-702
Persistent link: https://www.econbiz.de/10011488308
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Integrating embeddedness with dynamic capabilities in the internationalisation of fashion retailers
Frasquet Deltoro, Marta; Dawson, John A.; Calderón, Haydeé - In: International business review : the official journal of … 27 (2018) 4, pp. 904-914
Persistent link: https://www.econbiz.de/10011906816
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Iranian consumer animosity and US products : a witch's brew or elixir?
Bahaee, Mahmood; Pisani, Michael J. - In: International business review : the official journal of … 18 (2009) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10003861103
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Purchase behavior in favor of domestic products in the West Balkans
Dmitrovič, Tanja; Vida, Irena; Reardon, James - In: International business review : the official journal of … 18 (2009) 5, pp. 523-535
Persistent link: https://www.econbiz.de/10003886356
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Country equity : conceptualization and empirical evidence
Pappu, Ravi; Quester, Pascale - In: International business review : the official journal of … 19 (2010) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
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Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries
Wang, Ying; Sun, Shaojing - In: International business review : the official journal of … 19 (2010) 4, pp. 333-344
Persistent link: https://www.econbiz.de/10003987757
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The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust : the moderating role of familiarity
Jiménez, Nadia Huitzilin; Martín, Sonia San - In: International business review : the official journal of … 19 (2010) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10003945148
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The importance of social product attributes in consumer purchasing decisions : a multi-country comparative study
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - In: International business review : the official journal of … 19 (2010) 2, pp. 140-159
Persistent link: https://www.econbiz.de/10003963240