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Sources of opportunities used by growth minded owner managers of small and medium sized enterprises
Hulbert, Bev; Gilmore, Audrey; Carson, David - In: International business review : the official journal of … 22 (2013) 1, pp. 293-303
Persistent link: https://www.econbiz.de/10009721724
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International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man - In: International business review : the official journal of … 27 (2018) 5, pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
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Special issue Licensing and franchising across borders : theory, management and strategies for the 21st century
Cross, Adam R. (contributor) - In: International business review : the official journal of … 9,4 (2000)
Persistent link: https://www.econbiz.de/10004613389
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Special issue marketing opportunities and challenges in emerging markets in the new millenium
Manrai, Ajay K. (contributor) - In: International business review : the official journal of … 10,5 (2001)
Persistent link: https://www.econbiz.de/10004703585
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International trade intermediaries and the transfer of marketing knowledge in transition economies
Ellis, Paul D. - In: International business review : the official journal of … 19 (2010) 1, pp. 16-33
Persistent link: https://www.econbiz.de/10003945145
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On the determinants of post-entry strategic positioning of foreign firms in a host market : a "strategy tripod" perspective
Xie, Yu Henry; Zhao, Hongxin John; Xie, Qian Jane; … - In: International business review : the official journal of … 20 (2011) 4, pp. 477-490
Persistent link: https://www.econbiz.de/10009234789
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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
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Is marketing agility important for emerging market firms in advanced markets?
Khan, Huda - In: International business review : the official journal of … 29 (2020) 5, pp. 1-10
Persistent link: https://www.econbiz.de/10012303681
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Synergies and tensions between and within domestic and international market activities of firms
Karafyllia, Maria; Zucchella, Antonella - In: International business review : the official journal of … 26 (2017) 5, pp. 942-958
Persistent link: https://www.econbiz.de/10011745030
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The growing popularity of spiritual brands : what drives purchase intent?
Sardana, Deepak; Cavusgil, Erin; Gupta, Narain - In: International business review : the official journal of … 30 (2021) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10012595818