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Impact of culture on marketing of health services : elekta in Brazil
Fregidou-Malama, Maria; Hyder, Akmal S. - In: International business review : the official journal of … 24 (2015) 3, pp. 530-540
Persistent link: https://www.econbiz.de/10011279679
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Development of firm export market oriented behavior : evidence from an emerging economy
Chi, Ting; Sun, Yao - In: International business review : the official journal of … 22 (2013) 1, pp. 339-350
Persistent link: https://www.econbiz.de/10009722402
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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
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Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions
Zhu, Fengxia; Zou, Shaoming; Xu, Hui - In: International business review : the official journal of … 26 (2017) 1, pp. 156-163
Persistent link: https://www.econbiz.de/10011628870
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Rapid internationalization of emerging market firms : the role of geographic diversity and added cultural distance
Jain, Naveen Kumar; Pangarkar, Nitin; Yuan, Lin; Kumar, … - In: International business review : the official journal of … 28 (2019) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012110396
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Desire, need, and obligation : examining commitment to luxury brands in emerging markets
Singh, Jaywant; Shukla, Paurav; Schlegelmilch, Bodo B. - In: International business review : the official journal of … 31 (2022) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10013206779
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Do culture-dependent response styles distort substantial relationships?
Hoffmann, Stefan; Mai, Robert; Cristescu, Anamaria - In: International business review : the official journal of … 22 (2013) 5, pp. 814-827
Persistent link: https://www.econbiz.de/10009771716
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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The effects of national culture on market orientation : conceptual framework and research propositions
Kirca, Ahmet H.; Cavusgil, S. Tamer; Hult, G. Tomas M. - In: International business review : the official journal of … 18 (2009) 2, pp. 111-118
Persistent link: https://www.econbiz.de/10003861058
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Cheers in China! : international marketing strategies of Spanish wine exporters
Jiménez-Asenjo, Noelia; Filipescu, Diana A. - In: International business review : the official journal of … 28 (2019) 4, pp. 647-659
Persistent link: https://www.econbiz.de/10012101890