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Consumers' response towards marketing through social networking sites in India
Mishra, Sita - In: International journal of Indian culture and business … 4 (2011) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10009377158
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Factors influencing user adoption of Web 2.0 applications
Dwivedi, Yogesh Kumar; Ramdani, Boumediene; Williams, … - In: International journal of Indian culture and business … 7 (2013) 1, pp. 53-71
Persistent link: https://www.econbiz.de/10009784144
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Segmenting emerging markets based on consumer responses towards social network advertising
Tripathi, Shalini N.; Siddiqui, Masood H. - In: International journal of Indian culture and business … 15 (2017) 3, pp. 255-277
Persistent link: https://www.econbiz.de/10011867249
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User acceptance of social networking websites in India : Orkut vs. Facebook
Pillai, Anandan - In: International journal of Indian culture and business … 5 (2012) 4, pp. 405-414
Persistent link: https://www.econbiz.de/10009617922
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Metamorphosis of Indian electoral campaigns : Modi's social media experiment
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar - In: International journal of Indian culture and business … 11 (2015) 4, pp. 496-516
Persistent link: https://www.econbiz.de/10011588639
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Luxury and masses : assessing the connect in India
Acharya, Manaswini; Nirjar, Abhishek - In: International journal of Indian culture and business … 12 (2016) 4, pp. 446-467
Persistent link: https://www.econbiz.de/10011664726
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Determining store attribute salience on store choice behaviour in an emerging market : the case of Indian grocery market
Mehra, Shashank; Shakeel, Moonis - In: International journal of Indian culture and business … 12 (2016) 4, pp. 489-507
Persistent link: https://www.econbiz.de/10011664732
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An empirical analysis of consumer's attitude towards OTC health supplements in India
Verma, Sanjeev - In: International journal of Indian culture and business … 2 (2009) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003804889
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Financial literacy education for the Indian consumer : the road to economic development
Sahi, Shalini Kalra - In: International journal of Indian culture and business … 2 (2009) 5, pp. 493-518
Persistent link: https://www.econbiz.de/10003896419
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Impact of familial characteristics on Indian children's influence in fmily purchases
Kaur, Anupriya; Medury, Yajulu - In: International journal of Indian culture and business … 4 (2011) 1, pp. 104-122
Persistent link: https://www.econbiz.de/10008907649