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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Kwak, Hyokjin"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~subject:"purchase intention"
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Konsumentenverhalten
Markenartikel
Mode
Online retailing
brand personality
purchase intention
Consumer behaviour
20
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Advertising effects
6
Werbewirkung
6
Advertising
5
Werbung
5
Customer value
4
Kundenwert
4
customer equity
4
Beziehungsmarketing
3
Brand
3
Fashion
3
Product Placement
3
Product placement
3
Relationship marketing
3
brand attitude
3
Cognition
2
Customer satisfaction
2
Digital platform
2
Digitale Plattform
2
Fernsehwerbung
2
International marketing
2
Internationales Marketing
2
Kognition
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Nachhaltige Entwicklung
2
Social Web
2
Social web
2
Sustainable development
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21
Author
All
Handayani, Putu Wuri
Kim, Kyung Hoon
Kwak, Hyokjin
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
18
Dens, Nathalie
7
Christodoulides, George
5
Chun, Eunha
5
Cleveland, Mark
5
Kim, Juran
5
Magnusson, Peter
5
Moschis, George P.
5
Smit, Edith G.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Chang, Chun-Tuan
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Islam, Tahir
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Michaelidou, Nina
4
Sung, Yongjun
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Baek, Tae Hyun
3
Barnes, Bradley R.
3
Belk, Russell W.
3
Bernritter, Stefan F.
3
Chae, Heeju
3
Choi, Yung Kyun
3
Chung, Christina
3
Diehl, Sandra
3
Eisend, Martin
3
Ghaffar, Abdul
3
Hunt, James M.
3
Jeon, Jung Ok
3
Kim, Sang Jin
3
Kim, Wooyang
3
Koo, Dong-Mo
3
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International journal of advertising : the quarterly review of marketing communications
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
14
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
6
Journal of retailing
6
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Cogent business & management
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising
2
Journal of business ethics : JOBE
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Econometric Institute research papers
1
Electronic commerce research
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
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Source
All
ECONIS (ZBW)
21
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1
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21
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date (newest first)
date (oldest first)
1
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
It's no longer mine : the role of
brand
ownership and advertising in cross-border
brand
acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
4
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
Which content types increase participation in
fashion
social platforms?
Ko, Eunju
;
Chun, Eunha
;
Song, Sangah
;
Kim, Kyung Hoon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
Saved in:
7
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
8
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
9
Measures of perceived sustainability
Kim, Juran
;
Taylor, Charles Robert
;
Kim, Kyung Hoon
; …
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
Saved in:
10
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
1
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