//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~subject:"purchase intention"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Konsumentenverhalten
Markenartikel
Mode
Online retailing
brand personality
purchase intention
Consumer behaviour
477
Brand management
138
Markenführung
138
Brand image
124
Markenimage
124
Advertising effects
112
Werbewirkung
112
Advertising
87
Werbung
87
Brand
73
International marketing
59
Internationales Marketing
57
Internet marketing
52
Online-Marketing
52
Beziehungsmarketing
51
Designation of origin
51
Herkunftsbezeichnung
51
Relationship marketing
51
Social Web
51
Social web
51
Emotion
37
Luxury goods
37
Luxusgüter
37
Viral marketing
33
Virales Marketing
33
Cultural identity
32
Kulturelle Identität
32
USA
32
United States
32
Kundenzufriedenheit
28
Personality psychology
28
Persönlichkeitspsychologie
28
Marketing management
26
Marketingmanagement
26
China
24
Einzelhandel
22
Product Placement
22
more ...
less ...
Online availability
All
Undetermined
324
Free
3
Type of publication
All
Article
486
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
493
Aufsatz in Zeitschrift
493
Conference paper
11
Konferenzbeitrag
11
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
3
Case study
1
Fallstudie
1
Festschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
494
Author
All
Ko, Eunju
18
Kim, Kyung Hoon
9
Pelsmacker, Patrick de
8
Dens, Nathalie
7
Christodoulides, George
5
Chun, Eunha
5
Cleveland, Mark
5
Kim, Juran
5
Magnusson, Peter
5
Moschis, George P.
5
Smit, Edith G.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Chang, Chun-Tuan
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Islam, Tahir
4
Kwak, Hyokjin
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Michaelidou, Nina
4
Sung, Yongjun
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Baek, Tae Hyun
3
Barnes, Bradley R.
3
Belk, Russell W.
3
Bernritter, Stefan F.
3
Chae, Heeju
3
Choi, Yung Kyun
3
Chung, Christina
3
Diehl, Sandra
3
Eisend, Martin
3
Ghaffar, Abdul
3
Hunt, James M.
3
Jeon, Jung Ok
3
Kim, Sang Jin
3
Kim, Wooyang
3
Koo, Dong-Mo
3
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
2,053
Journal of retailing and consumer services
1,959
International journal of consumer studies
771
International journal of hospitality management
729
Psychology & marketing
675
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER working paper series
516
The journal of brand management : an international journal
449
Working paper / National Bureau of Economic Research, Inc.
443
The journal of product & brand management
421
Journal of marketing research : JMR
399
Asia Pacific journal of marketing and logistics
396
NBER Working Paper
388
Journal of fashion marketing and management
381
European journal of marketing : EJM
374
Management science : journal of the Institute for Operations Research and the Management Sciences
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
SpringerLink / Bücher
343
Journal of international consumer marketing
324
Journal of marketing management : MM
319
Journal of retailing
319
Journal of travel and tourism marketing
318
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
315
Journal of marketing
315
International journal of retail & distribution management
306
Cogent business & management
305
Tourism management : research, policies, practice
303
Journal of marketing communications
300
Marketing letters : a journal of research in marketing
300
The international review of retail, distribution and consumer research
297
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
286
Journal of the Academy of Marketing Science
271
Technological forecasting & social change : an international journal
270
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
262
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
255
Marketing intelligence & planning
252
more ...
less ...
Source
All
ECONIS (ZBW)
494
Showing
1
-
10
of
494
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
How does attachment style influence the
brand
attachment :
brand
trust and
brand
loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
4
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
5
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
6
The
fashion
engagement grid : understanding men's responses to
fashion
advertising
Barry, Ben
;
Phillips, Barbara J.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
Saved in:
7
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA
brand
marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
8
Effects of co-branding on consumers' purchase intention and evaluation of apparel attritubutes
Wu, D. Gloria
;
Chalip, Laurence Hilmond
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010408237
Saved in:
9
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
10
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->