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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John; Fraser, Jay R.; Nguyen, Trang Kieu - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
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The fashion engagement grid : understanding men's responses to fashion advertising
Barry, Ben; Phillips, Barbara J. - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 438-464
Persistent link: https://www.econbiz.de/10011567065
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The effects of a consistent ad series on consumer evaluations : a test of the repetition-variation hypothesis in a South Korean context
Yoo, Changjo; Bang, Hae-kyong; Kim, Youngchan - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 105-123
Persistent link: https://www.econbiz.de/10003819157
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Memory and perception of brand mentions and placement of brands in songs
Delattre, Eric; Colovic, Ana; Salmon, Charles T. - In: International journal of advertising : the quarterly … 28 (2009) 5, pp. 807-842
Persistent link: https://www.econbiz.de/10003916080
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The role of confidence in attitude-intention and beliefs-attitude relationships
Bergkvist, Lars - In: International journal of advertising : the quarterly … 28 (2009) 5, pp. 863-880
Persistent link: https://www.econbiz.de/10003916092
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The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas; Ewing, Michael; Newton, Fiona; … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
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Impact of online flow on brand experience and loyalty
Shim, Soo In; Forsythe, Sandra; Kwon, Wi-suk - In: Journal of electronic commerce research : JECR 16 (2015) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
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Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743
Persistent link: https://www.econbiz.de/10011547760